The Jane Goodall institute is taking you behind the curtain to discover that the smiling chimpanzees you see on the screen are far from happy.
Using chimpanzees and other great apes in entertainment and advertising may seem worthwhile, but it comes at an enormous cost. Internationally, chimpanzees and other great apes are used as props in television, film, circuses, roadside attractions, as pets and as social media share-able content. This cruel business removes chimps from their mothers at an early age, puts them into torturous training programs, asks them to perform unnatural acts, and eventually tosses these beautiful, highly social and perceptive animals aside when they are too large or aggressive to manage.
The YouTube video of a chimp in a tuxedo may seem like a fun time for the animal, but is in fact a highly stressful and potentially painful and traumatizing experience for the chimpanzee. We can each choose to stop contributing to the likes and views, and tell the industry that we have had enough.
The use of chimpanzees in the media, in roadside attractions, or other forms of “entertainment,” dressed up in clothes or encouraged to act silly, also allows people to assume that chimps are common, playful pets, and not the intelligent, endangered species that they are.
With our #StoptheShow campaign shining a light on the inhumane and atrocious industry which uses chimpanzees and other great apes for entertainment, we hope to remove the demand for use of these animals and send a message to industry leaders indicating that audiences have had enough.
60% of primates are at risk of extinction with only 300,000 chimpanzees remaining in the wild, and yet this cruel use of chimpanzees for human gain and entertainment continues.
GRASP estimates that more than 22,000 apes were killed or captured to be sold between 2005 and 2011. The majority of these "takes" are for the illegal pet market, disreputable zoos or tourist attractions.
“The entertainment industry's argument - that mere exposure to chimpanzees in their commercials makes us more compassionate or sympathetic - simply isn't true. In fact, people were less concerned about the welfare of chimpanzees after watching the TV commercials than after watching the [Jane] Goodall video or the control video of the Mahale chimps.” Read more from Scientific American.
Our efforts depend on the involvement of people like you.
The show stops now - with chimps as an ambassador for other animals in entertainment, and the availability of CGI to produce live-animal alternatives, we are eager to create a lasting change for chimps and all animals by stopping their use in entertainment.
With signatures and support from all of you, we will call upon those in the entertainment and advertising industries to take our pledge stating that they will join us in putting a stop to use of these animals in their products, programs and campaigns.
As consumers we can choose not to buy products, share, or participate in media from those who make use of chimpanzees and great apes and together we can create a movement.
It happens one signature at a time. Each individual has enormous power to use their voice, take a stand, and motivate others to be just as passionate and act.
We are hopeful that this will be a happy ending to the inexcusable cruelty.Take a moment to sign our petition and share.